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CMISI: Pioneering Market Research for 40 Years and Leading the Future of Online Surveys with BMK
Guan-Ming Chen, CEO, CMISIResearch Methodologies
In terms of research methodology, CMISI offers comprehensive quantitative and qualitative research services. For quantitative research, CMISI employs four methods: online surveys, telephone surveys, central location tests (CLT), and mail questionnaires. For qualitative research, our services include in-depth interviews, focus group discussions, field research, and home use tests (HUT).
Specialized Online Survey Company: Best Marketing Consultants Inc. (BMK)
In response to the growing demand for online surveys, CMISI has spun off its original online survey department into a separate entity, Best Marketing Consultants Inc. (BMK). By incorporating additional professionals with expertise in statistics and information technology, BMK aims to enhance the professionalism of online surveys and significantly improve data accuracy. BMK is positioned to become the leading brand in Taiwan's online survey industry.
Online Sample Collection Techniques
In online sample collection, we employ a dual approach that combines “database sampling” and “open-ended online responses.” For the database sampling method, online surveys are conducted through our company's survey platform, where qualified respondents are selected from the CMISI-DBS database and invited to complete an online questionnaire.
Over the past 30 years, CMISI-DBS has built a vast member database, now containing approximately 1 million samples, making it the longest-standing and most comprehensive database available on the market.
Additionally, the open-ended online response method involves inviting respondents to complete online questionnaires through various open online channels. These questionnaires are completed under real-name registration. This approach not only provides access to a broader and more diverse sample but also enables more effective targeting of specific groups (e.g., elderly respondents, high-net-worth individuals, etc.).
Data Collection and Processing Systems
During the data collection and processing stages, BMK employs the Sample Integration System (SIS), Sample Control System (SCS), and Data Processing System (DPS) to ensure the authenticity and validity of the data.
The Sample Integration System (SIS) technology manages quota control across different collection channels, ensuring that the number of samples meets the specified conditions set for each survey.
The Sample Control System (SCS) technology excludes duplicate IP addresses and removes duplicate samples based on real-name registration. Additionally, the SCS system filters out samples that do not match the data criteria.
The Data Processing System (DPS) technology applies filtering logic, including setting time thresholds for completion, using trap questions, and performing logical consistency checks within the questionnaire, to exclude invalid responses.
Future Directions and Commitments
As a leading comprehensive market research company in Taiwan, CMISI has been a constant presence throughout the nation’s economic development, consistently providing optimal solutions for various eras and businesses. With the advent of the digital age, we have also launched BMK, a specialized online survey company. Looking ahead, we will continue to deepen our expertise in online research, striving to deliver faster and more accurate data that brings us closer to the truth.
Additionally, the open-ended online response method involves inviting respondents to complete online questionnaires through various open online channels. These questionnaires are completed under real-name registration. This approach not only provides access to a broader and more diverse sample but also enables more effective targeting of specific groups (e.g., elderly respondents, high-net-worth individuals, etc.).
Data Collection and Processing Systems
During the data collection and processing stages, BMK employs the Sample Integration System (SIS), Sample Control System (SCS), and Data Processing System (DPS) to ensure the authenticity and validity of the data.
The Sample Integration System (SIS) technology manages quota control across different collection channels, ensuring that the number of samples meets the specified conditions set for each survey.
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CMISI, a leader in Taiwan's market research for nearly four decades, is revolutionizing the online survey industry with the launch of BMK, offering greater accuracy and professionalism.
The Data Processing System (DPS) technology applies filtering logic, including setting time thresholds for completion, using trap questions, and performing logical consistency checks within the questionnaire, to exclude invalid responses.
Future Directions and Commitments
As a leading comprehensive market research company in Taiwan, CMISI has been a constant presence throughout the nation’s economic development, consistently providing optimal solutions for various eras and businesses. With the advent of the digital age, we have also launched BMK, a specialized online survey company. Looking ahead, we will continue to deepen our expertise in online research, striving to deliver faster and more accurate data that brings us closer to the truth.
